Blog Post #5
Article : "Candy-Coated, Bright Pink Mac & Cheese? Kraft cooked it up for Valentine's Day". By T.L. Stanley. AdWeek. https://www.adweek.com/brand-marketing/candy-coated-bright-pink-mac-cheese-kraft-cooked-it-up-for-valentines-day/ Kraft is going to be releasing a limited edition Valentine's Day edition of their famous Mac & Cheese. Candy Kraft Mac & Cheese is going to be a bright pink version of their popular product by adding a candy packet to the original pasta and powdered cheese ingredients. With the success of their pumpkin spice flavor that sold out it's small batch effort in Canada in October, Kraft will hold an online lottery where customers can pre order their special edition Mac & Cheese while supplies last with guaranteed delivery by February 14th. I consider Mac & Cheese to be a comfort food, and in the times of a pandemic that has lasted 10+ months, the demand for Kraft Mac & Cheese has risen substantially. The company has a s...



