Blog Post #5

Article: "Candy-Coated, Bright Pink Mac & Cheese? Kraft cooked it up for Valentine's Day". By T.L. Stanley. AdWeek. https://www.adweek.com/brand-marketing/candy-coated-bright-pink-mac-cheese-kraft-cooked-it-up-for-valentines-day/

Kraft is going to be releasing a limited edition Valentine's Day edition of their famous Mac & Cheese. Candy Kraft Mac & Cheese is going to be a bright pink version of their popular product by adding a candy packet to the original pasta and powdered cheese ingredients. With the success of their pumpkin spice flavor that sold out it's small batch effort in Canada in October, Kraft will hold an online lottery where customers can pre order their special edition Mac & Cheese while supplies last with guaranteed delivery by February 14th. 

I consider Mac & Cheese to be a comfort food, and in the times of a pandemic that has lasted 10+ months, the demand for Kraft Mac & Cheese has risen substantially. The company has a strong target market of parents who want something quick and easy to feed their kids that they will actually eat and college students. This recent Kraft marketing campaign seems to be more directed at the younger generations such as millennials and Gen Z. The company is looking to "insert itself into pop culture" and "relevant conversations". By adapting to different social trends and economic factors, Kraft is able to differentiate their product from other Mac & Cheese competition. By continuing to reinvent something as classic and simple as Mac & Cheese, Kraft is able to create excitement and demand around limited time seasonal products to retain customers and attract new ones.